Robyn Hall – Managing Director
She has now celebrated over 45 years with High Society – now producing the labels Catalyst, Obi, Travellers and Chocolat.
Hall’s business innovation was evident from the start and in her early days with the company she was instrumental in introducing the mini skirt to New Zealand in 1965. She walked up and down Queen St, Auckland in a mini, pantyhose (which were not available in New Zealand at the time, only stockings) and Courreges white boots. This not only gained the attention of every passer – by, the media were quick to photograph this exciting foreign phenomenon, fresh from swinging London and Hall’s picture appeared in major newspapers. Pretty soon, every young woman wanted a mini skirt!
Hall has always focused on the business side of fashion and says the excitement she felt at joining the company hasn’t diminished with the years. “Every season you get to re-invent yourself and you live and die by the ranges you produce,” she says.
Strong management practices, retention and development of key staff, listening to the labels’ agents and retailers and having labels with quite different markets have been the strategies to grow the business.